Limit your presence, just like your audience
When developing a business, one of the major tasks is defining and narrowing down your target audience. New and seasoned business professionals are always told, “you can’t be everything to everyone”. Narrow your scope to be more effective.
This is equally true when making marketing decisions. The worst thing you can do is start on too many platforms then stop your posting. For example, many groups start Facebook, Twitter, LinkedIn, and more then 6 months to a year later, there are no posts on many, if not all the platforms.
Not only is this detrimental for the current audience but any prospective clients in their search for your offerings will see a lack of continuity which will effect their buying decisions.
To prevent this, the best option is to be proactive and aware in your marketing planning. Use the questions from Finding the Best Home to help choose the right options. Also, set up a set of strategies, rules, and assign tasks with follow ups to ensure a cohesive campaign.