Pick Platforms Wisely

When a company decides to join social media and get on board with the internet marketing, sometimes the C level feels they need to have a presence on all the platforms.  While it can be fun and exciting when you start a new project, don’t get too overzealous!  Just like when buying  a new home, you have to be patient and see which fits you best.

When deciding where to establish a presence online consider these 3 questions:

• Where are your customers/clients? Consider age, hobbies, and work schedule.
• What will be the most efficient method for communication? Never forget you are trying to solve a problem, not make life harder for your target audience.
• What can you realistically handle and manage? You don’t want to over extend yourself and not be able to maintain your presence.

Have questions about what platforms are best for you? Reach out!